PRESS RELEASE 2023-09-21


New licensing agreement covers top three divisions of
Japanese football, J.1, J.2 and J.3

London, England – 21st September 2023 – The most complete edition of Football Manager to date is underscored by securing a J.League agreement that sees the Japanese clubs finally unveiled in Football Manager 2024.

The brand-new licensing agreement introduces J.1 League, J.2 League and J.3 Leagues and fully unlocks Japan as a playable nation in-game. All 60 J.League clubs are fully licensed featuring their official logos, kits and player photos from the 2023 J.League season across our suite of titles. 

Sports Interactive Studio Director Miles Jacobson said: “Signing an agreement with the J.League is something we’ve wanted to do for a very long time and being able to combine that with our first launch in Japan is an enormous milestone for the studio and wider SEGA family.

“For years and years, we’ve faced the ‘where is the J.League?’ question from our fans so I’m thrilled that we’ve been able to finally make it happen and am excited for our players to get to know the league and clubs better and discover new talents from Japan. For our new fans and players in Japan, it’s so pleasing that they’ll get to experience one of the true joys of FM – managing your favourite team and living out your footballing dreams!”

Football Manager 2024 launches globally across platforms from November 6th, and includes Japanese language support for the first time. As the 20th and most complete edition in the Football Manager series to date, FM24 includes a number of gameplay upgrades that push football authenticity levels further than they’ve been to date. Many of the game’s new features are heavily shaped by expert insight and key partnerships from within the professional world of football, deepening the immersion and drama.

Feature details have begun rolling out across @FootballManager socials and www.footballmanager.com including enhancements to the transfer market and club finances that mimic the theatre of the window in real life, adding new dimension and dynamism to your managerial career in-game.  

Further upgrades to the PC/Mac title, including developments to the Match Engine and a Set Pieces refresh, will be detailed throughout the remainder of September and into early October. As outlined in our public features roadmap, the new features and gameplay improvements for FM24 Console and FM24 Mobile will be revealed during the week commencing October 22nd. FM24 Touch’s features will then be spot lit in early November.

Anyone who pre-purchases FM24 (PC/Mac) or FM24 Console (Xbox/PS5*) from a SEGA-approved digital retailer anytime before launch on November 6th will receive a 10% discount.

Those pre-purchasing on PC and Mac, from a participating digital retailer, can also kick-off their managerial career ahead of schedule with Early Access**. This will be available via Steam and the Epic Games Store approximately two weeks*** prior to the official street date, and single-player careers started in that period can be carried forward when the game updates for launch on November 6th.

For more information on the FM24 series on all platforms, visit www.footballmanager.com.

*On PlayStation, this discount is only available to PlayStation Plus subscribers.
**Early Access is available from SEGA-approved digital retailers only; please check here for an exhaustive list of digital retailers and more details as to what constitutes a SEGA-approved retailer.
***Early Access may go live at different times on different platforms.

About Sports Interactive™:
Sports Interactive (SI) is the world’s leading developer of immersive sports management simulations. Founded in 1994, SI became a wholly owned subsidiary of SEGA in 2006. Based in Stratford, East London, the SI team takes on the gaming genre through a diverse array of disciplines powered by more than 290 full-time staff members and support from a large global network comprising roughly 1,400 researchers.. SI is an official partner of many major football clubs, leagues and organisations, including Manchester City, Brighton & Hove Albion, UEFA, the Bundesliga, LFP, the EFL and the League Managers Association, as well as numerous charities and not for profit organisations. Further information on the studio and its work can be found at www.sigames.com.

About Football Manager™:
Football Manager (FM) is the world’s leading football management simulation title and our iconic, award-winning series has captivated a global pool of players for two decades. FM takes players to the heart of the beautiful game and lets them create their own football story and live out their dreams as manager of their favourite club. With more than 50 of the top footballing nations to manage in and a database of more than 800,000 active players and staff from around the world of football, the game offers an unrivalled simulation experience. The game tasks players with making the key decisions at their club and forces them to responsible for them including transfer recruitment, tactical development and player development. Players must navigate the pressures of modern football by meeting their owner’s objectives and handle both the media and fan scrutiny that comes from performance on Matchday. FM has grown to become more than just a game and is now deeply embedded in the football industry with the FM database now powering the recruitment strategies of professional clubs around the world of football. The game has become an integral part of modern fan culture, shaping the discourse around the professional game. It has been the inspiration for several books, a stand-up comedy show and even a feature-length documentary. For more information on Football Manager, visit footballmanager.com.

About SEGA® Europe Ltd.:
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA CORPORATION, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly, Relic Entertainment, Amplitude Studios, Sports Interactive and HARDlight. SEGA Europe’s website is located at www.sega.co.uk

For more information, please contact:
Axel Fälth

Mi5 Communications | Stigbergsliden 5 | 414 63 Gothenburg | Sweden 






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