PRESS RELEASE 2023-09-14


Explore all the aspects of car culture behind the wheel of more than 600 vehicles in this brand-new racing game from Ubisoft Ivory Tower, now available, with a free trial running from September 14 to September 17! 

Today, Ubisoft announced the launch of The Crew™ Motorfest, the ultimate open world driving experience! The game is now available on PlayStation®5, PlayStation®4, Xbox Series X|S and Xbox One, in digital and physical editions, as well as Windows PC through the Epic Games Store and the Ubisoft Store (digital only). Players can also play the Ultimate Edition of the game with a Ubisoft+ subscription, on Xbox, Amazon Luna* and PC via Ubisoft Connect. A new Live Action Trailer was also released to celebrate the game’s release:

Watch The Crew Motorfest: Live Action Launch Trailer: https://youtu.be/ugKIELPN8mI?si=-keryABnBfn1zCNa

In The Crew Motorfest, players get to explore the island of O’ahu in Hawaii and participate in Motorfest, an always renewed festival designed for all car enthusiasts. At the heart of the event, they can discover new outlooks on car culture through a selection of 15 thematic campaigns, called Playlists. Each coming with a specific atmosphere, music, objectives, gameplay, and rewards, the Playlists fully immerse players in the best car culture universes and allow them to explore the legacy of iconic brands, or master different driving styles: from underground street racing in the Made in Japan Playlist to American Muscle cars, off-road, open-wheel racing, drift, and more! Electric supercars have their Playlist, all about immediate raw power and energy management… and vintage classics have one too, with entirely different gameplay settings, removing GPS and assisted driving to bring back the feeling of legendary vehicles from the past. And car culture is not only about cars, but also about people. To bring players as many different experiences as possible, some of the biggest names in the car-loving scene have contributed directly to The Crew Motorfest, including professional drivers, tuners, and content creators. Several Playlists directly feature such talents at launch: 

  • Rule the Streets, featuring popular US network Donut Media putting the hottest cars to the test in James Pumphrey’s signature challenges; 

  • Dream Cars, with world-famous car enthusiast Supercar Blondie (Alexandra Hirschi), bringing her curated selection of the most unique and innovative concept cars ever seen on the road; 

  • LBWK, immersing players in the vision of Wataru Kato, founder of the Japanese car shop Liberty Walk, and his passion for tuned and customized cars. 

And this is only the beginning: new Playlists and new experiences are just around the corner! Each visit to Motorfest is another chance to hop into a new weekly theme, drive new vehicles, and win rewards. Starting at launch on September 14, Season 1 is putting the spotlight on what makes an iconic car in different regions of the world: America, Japan or Europe. And in December, Season 2 will then welcome one of the most famous brands in Car Entertainment: Hoonigan, bringing their special project vehicles to the game! 

The best part? Starting today with the Free Trial, players can test The Crew Motorfest for free for 5 hours, on PlayStation, Xbox and PC until September 17! If they wish to continue their adventure, every unlocked item and progression will be carried over upon the game’s purchase. By getting the game before the end of the Free Trial, they’ will benefit from the Early Adopter offer and unlock the Liberty Walk Pack, including the Toyota GR Supra 2021 LBWK Edition. 

For The Crew® 2 owners who dedicated time and energy building their perfect vehicle collection, The Crew Motorfest also brings a feature unique on the market: the Collection Import, allowing willing players to import most of their vehicle collection from The Crew 2 to The Crew Motorfest for free! Most vehicles and vanities purchased or unlocked before the end of The Crew 2 Season 8 can be imported, and eligible vehicles & vanities from Season 9 will also be added to the feature at a later date. For players who prefer to start a fresh Motorfest experience, this feature is totally optional, and can be activated at any moment. 

The Gold and Ultimate Editions of The Crew Motorfest include the Year 1 Pass on all available platforms. The Year 1 Pass will gradually unlock up to 25 additional cars, starting with 3 vehicles today as part of Season 1: the Dodge Charger SRT Hellcat Redeye Widebody (2023), Chevrolet Chevelle SS (1970) and BMW M4 Competition Coupe (2021). Players will then obtain 2 cars each month, until the total of 25 cars over the whole year. On top of that, the Ultimate Edition offers access to the Ultimate Pack, which contains many exclusive customization items for the player’s avatar and vehicles and is included in Ubisoft+ subscriptions via Ubisoft Connect, Xbox and Amazon Luna. 

For more information about The Crew Motorfest, please visit thecrewgame.com and follow us on Facebook at facebook.com/thecrewgame.usa, on Instagram at instagram.com/thecrewgame, on TikTok at instagram.com/thecrewgame and on Twitter at twitter.com/TheCrewGame or #TheCrewMotorfest. 

For the latest news on The Crew Motorfest and other Ubisoft games, please visit news.ubisoft.com. To order, visit store.ubisoft.com

*Ubisoft+ on Luna requires account linking and a Multi Access plan. Territorial restrictions apply. 

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About The Crew™ Motorfest
Developed by Ubisoft Ivory Tower, a studio based in Lyon, France, The Crew™ Motorfest lets players fulfill the driving bucket list of their dreams in one of the most exhilarating and vibrant open worlds ever created. Motorfest is a car-culture infused festival organized in one of the world’s most breathtaking locations: O‘ahu, one of the main islands of the Hawaiian archipelago. On their own or with friends, players can explore this galvanizing tropical playground behind the wheel of hundreds of the most legendary vehicles ever built. At every corner of the island, the festival offers infinite opportunities for pure fun, all forms of driving challenges, and invites them to explore incredible landscapes: from big city streets to volcano slopes, lush rainforests, idyllic beaches… They are free to follow the roads or forge their own path!  

About Ubisoft 

Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom Clancy’s The Division®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2022–23 fiscal year, Ubisoft generated net bookings of €1.74 billion. To learn more, please visit: www.ubisoftgroup.com


© 2023 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are registered trademarks in the US and/or other countries. 

For more information, please contact:
Axel Fälth

Mi5 Communications | Stigbergsliden 5 | 414 63 Gothenburg | Sweden 






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