MEDIA ALERT 2024-06-13

Fisher-Price® Launches Planet Friends™ Line to Educate and Entertain

Fisher-Price®, is proud to introduce Planet Friends™, a collection that not only sparks joy but that also uses more-sustainable materials and integrates principles of product stewardship. Meticulously curated with a mindful approach to the planet, this range features endangered and vulnerable animals including a panda, snow leopard, elephant, and sea turtle*

Fisher-Price knows that play is the way kids learn best, so it’s imperative that they have access to toys that help support a more sustainable climate The Planet Friends line is both powerful and playful, with fabrics made from between 80% and 95% post-consumer recycled plastics. This is in line with Mattel’s goal to achieve 100% recycled, recyclable, or bio-based plastic materials in  its products and packaging by 2030.

 “Mattel is committed to developing products that are better for the planet by using more sustainable material and integrating principles of product stewardship and circular design. With fabrics used across the line made from between 80% and 95% post-consumer recycled plastics and using primarily FSC-Certified packaging, we’re proud to add Planet Friendsto the growing suite of products made from more sustainable materials that we’ve released in recent years across a number of our brands.” – Mignon Senuta, Senior Director, Global Sustainability and Social Impact, Mattel.


About Mattel
Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

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