Fisher-Price® Launches Planet Friends™ Line to Educate and Entertain

Fisher-Price® Launches Planet Friends™ Line to Educate and Entertain

Fisher-Price®, is proud to introduce Planet Friends™, a collection that not only sparks joy but that also uses more-sustainable materials and integrates principles of product stewardship. Meticulously curated with a mindful approach to the planet, this range features endangered and vulnerable animals including a panda, snow leopard, elephant, and sea turtle*

Fisher-Price knows that play is the way kids learn best, so it’s imperative that they have access to toys that help support a more sustainable climate The Planet Friends line is both powerful and playful, with fabrics made from between 80% and 95% post-consumer recycled plastics. This is in line with Mattel’s goal to achieve 100% recycled, recyclable, or bio-based plastic materials in  its products and packaging by 2030.

 “Mattel is committed to developing products that are better for the planet by using more sustainable material and integrating principles of product stewardship and circular design. With fabrics used across the line made from between 80% and 95% post-consumer recycled plastics and using primarily FSC-Certified packaging, we’re proud to add Planet Friends™ to the growing suite of products made from more sustainable materials that we’ve released in recent years across a number of our brands.” – Mignon Senuta, Senior Director, Global Sustainability and Social Impact, Mattel.

*https://www.worldwildlife.org/species/directory?direction=desc&sort=extinction_status

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