MEDIA ALERT 2024-03-14

Reservations for Pokémon Center Pop-Up Store at ExCeL London Start Today

The pop-up store is returning to the 2024 Pokémon Europe International Championships (EUIC) next month, alongside Play Lab and Battle Lab experiences.

The Pokémon Company International announced today that reservations are now open for the Pokémon Center pop-up store at the 2024 Pokémon Europe International Championships, with slots available starting Thursday, 4 April until Sunday, 7 April 2024.
EUIC is the largest Pokémon event in Europe leading up to the Pokémon World Championships, and it features exciting competitions for players of the Pokémon Trading Card Game, Pokémon video games, Pokémon GO and Pokémon UNITE. This year, the tournament is back at ExCeL London from 5 April to 7 April 2024. Players from around the globe will compete in the tournament for a chance to qualify for the Pokémon World Championships that will be held in Honolulu, Hawaii, later this year.
The 2024 Pokémon Europe International Championships also offers a range of activities outside of the competition for players and fans to enjoy:

Pokémon Center Pop-Up Store
The Pokémon Center pop-up store is back at EUIC, bigger and with even more products than in 2023. It will be open from 10 a.m. to 8 p.m. on Thursday, 4 April to Saturday, 6 April 2024 and from 10 a.m. to 4 p.m. on Sunday, 7 April 2024, located at Entrance N1 of ExCeL London[1]. The pop-up store will stock a range of International Championships–exclusive products and a variety of products from Pokémon Center UK, the premier online destination for official Pokémon merchandise and apparel.
The pop-up store will be open to the public and does not require a competitor or spectator badge to enter. Reservations can be booked starting today via the registration website.
More information about the pop-up store can be found on the Pokémon Center EUIC page.

Play Lab and Battle Lab
In addition to the Pokémon Center pop-up store, Play Lab is returning to the 2024 Pokémon Europe International Championships. At Play Lab, fans and visitors will have the chance to learn how to play the Pokémon Trading Card Game. For those who would like to learn the basics of the Pokémon video games or challenge experienced Pokémon Professors in the Pokémon Scarlet or Pokémon Violet games, Battle Lab will also run demos and minigames on the Nintendo Switch system.
Play Lab and Battle Lab offer different experiences that range in duration and play level and are both located at Entrance N2 of ExCeL London. Access to these activities is available at no charge, and no badge or registration is required. Play Lab and Battle Lab hours of operations are from 10 a.m. to 6 p.m. on Friday, 5 April to Saturday, 6 April 2024 and from 9 a.m. to 4 p.m. on Sunday, 7 April 2024[2].
For more information about the 2024 Pokémon Europe International Championships, the Pokémon Center pop-up store and Play Lab and Battle Lab experiences, please visit: pkmn.news/EUIC24

About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.

About Nintendo
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.4 billion video games and over 800 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of Europe, based in Frankfurt, Germany, serves as headquarters for Nintendo’s operations in Europe. For more information about Nintendo of Europe, please visit the company’s website at https://www.nintendo-europe.com/


[1] The Pokémon Center pop-up store is located within a flat, no-barrier hall. ExCeL London provides a variety of accessibility services, including wheelchair and mobile scooter hire. Should you require other accommodations to enter the store, please notify Pokémon Center staff at the time of your appointment.
[2] Cutoff time for entry into the Play Lab or Battle Lab is one hour prior to the closing time. This is subject to change.

For more information, please contact:
Isabell Rydén
+46 73 073 96 19

Mi5 Communications | Stigbergsliden 5 | 414 63 Gothenburg | Sweden






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